Free Business Valuation
What's Your Business Worth?
Get a directional valuation and a buyer's-eye readiness score. No email required. No sales call. Just your numbers and what they mean.
Join 1,200+ business owners who've run their checkup
98%
of owners don't know what their business is worth
$5T
in small businesses changing hands this decade
$5–15k
typical cost of a formal business appraisal
How it works
Three steps. No call required.
STEP 1
Answer 12 questions
About your business — industry, revenue, profit, owner hours, customer mix. Takes about 3 minutes. No documents needed.
STEP 2
Get your Worth Score
A 0–100 grade across the 8 factors buyers actually care about, plus a directional valuation range for your business.
STEP 3
See what buyers would pay
A plain-English breakdown of what a qualified buyer would love, question, and discount — and what to fix before going to market.
Sample result
This is what you'll see
Preview of the free results page for a fictitious plumbing business in Austin, TX — $1.2M revenue, $280K SDE.
Estimated value
$560,000
$756,000
$952,000
Conservative · Most likely · Optimistic
Worth Score
72/100
Getting CloseYour weakest dimension — start here
Owner Dependency
54/100
What this means
You're working 55+ hours a week and doing most of the selling yourself. Buyers read that as key-person risk — they're buying a business, not a job. Cut your hands-on hours to under 40 and the same business can command a notably higher multiple.
How a buyer sees it
A buyer looking at 55-hour weeks assumes the owner is also doing the sales calls, the scheduling, and half the estimating. They'll model 6–12 months of reduced revenue while they replace you — and bake that cost into their offer.
Your full report unlocks all 8 dimensions, each explained like this, with specific recommendations.
Pricing
Free to start. Paid when you're ready.
Free Checkup
$0
Free forever
Your score, your weakest dimension, and a directional value range. No credit card.
- Worth Score (0–100)
- Directional value range
- One fully-unlocked dimension
- No email gate
Full Advisory Report
$99
One-time · instant access
All 8 dimensions, 5 prioritized actions, downloadable PDF. Built for the owner who's serious about selling.
- All 8 dimensions analyzed
- How a buyer would evaluate each one
- 5 prioritized recommendations
- Downloadable PDF for your CPA
- Money-back guarantee
Annual Monitoring
$999
per year
Quarterly revaluations and score-trend tracking so your number stays current as you work the recommendations.
- Quarterly revaluation
- Score trend across all 8 dimensions
- Priority support
- Locked-in price for 12 months
Exit Package ($499) unlocks automatically when your score reaches 80+ (Exit Ready).
Financial advisors — offer valuations to your clients
CPAs, wealth advisors, and business brokers can deliver a WorthCheckup Report under their own brand for $59–$99. White-label PDFs, recurring revenue, and a practice-building tool for exit planning conversations.
Advisor programFAQ
Common questions
How accurate is the WorthCheckup estimate?
It's a directional estimate based on SDE × industry multiple with adjustments for the risk factors buyers price in. It's calibrated against small-business transaction data — useful for planning, decision-making, and CPA conversations, but not a substitute for a formal appraisal. For the $99 report, we back it with a money-back guarantee if you aren't satisfied.
What methodology do you use?
Seller's Discretionary Earnings (SDE) times an industry-specific multiple, then adjusted for owner hours, customer concentration, recurring revenue, growth trend, years in business, documented procedures, and accountant-prepared books. A senior-analyst AI reviews the math and may apply up to a ±0.5x nudge to the mid multiple when the formula misses a named factor. Methodology is reviewed by certified valuation professionals.
What does the Worth Score actually measure?
A 0–100 weighted composite of 8 factors buyers evaluate: financial performance, revenue quality, owner dependency, customer diversification, operations and systems, market position, growth trajectory, and books and documentation. Grades: Exit Ready (80+), Getting Close (60–79), Work To Do (40–59), Foundation Stage (0–39).
How is this different from a formal appraisal?
A certified appraisal from an ASA- or CVA-credentialed professional costs $5,000–$15,000, takes weeks, and is prepared to USPAP standards for tax, estate, or litigation purposes. WorthCheckup is a directional estimate built for owners who want to understand their number and plan — not a certified document. If you need a USPAP appraisal, we recommend engaging one.
Is my data secure?
Your numbers are stored encrypted at rest and in transit. We never sell or share identified data. Aggregated, anonymized benchmarks may be used to improve the valuation methodology. You can delete your data at any time from your account.
What's your refund policy?
Free checkups are free — no charge, no catch. For the $99 Full Advisory Report, if you're not satisfied with the depth or quality of the analysis, use our contact form within 30 days (subject: Report issue or refund request) and we'll refund you in full. Subscriptions can be canceled any time from the customer portal.